Only a man of Russell Simmons stature can move the fashion of argyle into the world of grown hip-hop! Argyle has been around longer than I can remember. From socks and sweaters, to hats and shirts its been known for more of the less than urban look, nerdy maybe? However, Mr Simmons, the man largely responsible for bringing the hip-hop culture to the masses is now bringing Argyle Culture.
Will this look succeed? I'm going to say it will because first of all, Russell is a master at marketing and advertising! Secondly, 80% of the time what Russell pushes relentlessly does catch on at some point. Thirdly, it's a really nice look. The look of hip-hop has officially grown up, the Godfather said so...
Target audience will be men above the age of 25, combining urban styles with the button up look of professional smart attire. Now, we over here at Suits4Success are just patiently waiting on the suits to be released. Even though Phat Farm has a premium line of suits, for those of you that don't know Russell sold Phat Farm in 2004 for $140 million.
Stay Inspired,
Dominic
http://www.argyleculture.com
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